Jade plays an important role in traditional culture in China. From ancient times to now, there is a gentleman who says that jade is admired. Especially in ancient times, jade is regarded as treasure, and Peiyu has become a symbol of wealth and noble character of ancient gentlemen. In modern times, with the development of mining technology and equipment, various new types of jade in the pit have emerged. Among them, huanglongyu, Gobi jade and so on are representative.
At present, the jade fiber which has been used in the textile and clothing industry in China is made by using extraction and nanotechnology to make jade and other mineral materials reach the sub nanometer level, and then melt into polyester spinning melt and then be made by spinning. It can be blended with cotton, wool, silk, hemp and chemical fiber and pure spinning, so it is widely used in knitting, weaving and other weaving processes.
Its brilliance is created by its profound cultural background
In the process of marketing Jade fiber and its products, its health care has always been a hot spot for merchants to sell. It is said that according to the ancient medical books such as compendiumofmateriamedica and Tang Bencao, jade has a series of magical effects, such as "removing heat in stomach, soothing soul, benefiting blood vessels and eyes of the ears". However, ancient medical scholars are limited by research methods and scientific knowledge, so it is difficult to determine whether there are no mistakes or defects in their records today. Therefore, the business for jade fiber health care effect of propaganda, our majority of consumers also better take "tolerant" attitude.
In fact, the reason why most consumers are attracted to jade fiber is that Yushi has a profound power mark in ancient China. As early as the spring and Autumn period and Warring States period, there were clear rules on the grade of jade use. The so-called "Wang Zhen GUI, gongzhihuan GUI, Hou deacon GUI, Bo zhibowgui, zizhigubi, male holding Pubi" are the clear provisions for six different rank officials to use six jade stones of different grades.
Before the reform and opening up, the people of our country were busy in order to eat and eat. At that time, people did not have strong desire for jade and jade. In the years after the reform and opening up, with the great improvement of people's living standards, there is a strong desire to improve the quality of life. Therefore, jade industry once "Luoyang paper expensive", the price is also multiplied. For a while, many people with jade pendants and earrings can be seen in the streets and alleys. Naturally, there are also many cases in which glass is used as jade, dyed jadeite and so on. But, we are not only scoring, but also a figure of jade can bring good luck to themselves.
In a moment, jade fiber and its textile and clothing products were born in the air. Consumers naturally transfer their worship of jade to it. During the national day, I saw a scene of many consumers competing for jade fiber socks in a department store in Chengdu. That momentum is no less than a rush for the battle, which makes people remember it in a few days.
Another advantage that jade fiber and its textile claim in the propaganda is that it will feel cooler when it is worn. It is well known that touching a stone in a hot summer is cooler than touching a piece of wood. In fact, the perception of temperature is achieved by the speed of heat emitted by the skin. The heat conductivity of stone is stronger than that of wood, so when touching the cool iron and stone, the heat transfer is very fast, and the human body will feel cooler than wood. It's a simple physical phenomenon, and even jade or a common pebble can make people feel cool. Of course, no one has yet used pebbles in the textile and clothing industry. Therefore, the cool performance of jade fiber has certain advantages.
It is understood that some experiments have proved that clothing made of jade fiber can cool by about 2 ℃ in 32 ℃ environment. It is also because of the cool nature of jade fiber, it is mainly made into close underwear, socks and sportswear.
In fact, China is not only one of the main jade producing countries in the world, but also the people of our country have been in the forefront of the world in their application of jade. From ancient times to now, jade has been widely used in furniture, decorations, musical instruments and so on. After the reform and opening up, the people have made great changes in the quality of life. Not only care about how to eat well and eat well, but also begin to pay attention to how to wear health and comfort. This is seen from the emergence of new fiber raw materials for textile and garment which has been developing rapidly in recent years.
In recent years, jade fiber industry has developed rapidly, and technology is relatively mature. With the industrialization of jade fiber, it has some advantages for the rich textile materials and the new field of jade application. At the same time, the appearance of jade fiber also gives textile fiber and textile new functions, greatly improves the added value of products, so that the majority of jade fiber and jade fiber textile manufacturers have obtained real benefits.
The modern technology promotes its promotion
It is understood that jade fiber is a new type of raw material for taking fiber independently developed by Chinese scientists and technicians. It has been appearing in the textile and clothing market in China since 2006. However, the real rise of jade fiber still goes back to 2010. The main reason is that with the improvement and innovation of jade fiber technology, a series of bottleneck obstacles such as dyeing difficulty and poor thermal insulation have been thoroughly broken. Moreover, the improvement and innovation of these processes further improve the fiber characteristics of jade fiber, and provide quality assurance for it to be accepted by the market.
When it comes to how a new type of fiber raw material can be accepted by the market, its essence is to ask consumers: "why do you wear jade fiber made of clothing products?" Undoubtedly, the good and bad of consumers is the main factor determining the vitality of a textile and clothing product.
During the National Day in a shopping mall in Chengdu witnessed the rush to buy jade fiber socks, the author took the opportunity to ask an elderly consumer who did not crowd the above-mentioned questions. The old man was clearly still focused on the rush buying crowd, and she told me that she didn't want to tell me that it was because the jade fiber socks were cool and airy.
The reason why jade fiber is cool has been analyzed above, and its permeability is due to its own characteristics. It is understood that the microporous hollow structure of jade fiber makes the specific surface area of the fiber increase, the surface energy increases, the number of water molecules adsorbed on the surface is more, and the moisture absorption is strong. The micropores on the fiber surface penetrate into the hollow part, and the water can quickly invade into the hollow part from the fiber surface. Because of the capillary effect, it can move to the outside of the hollow part, diffuse into the outer space, evaporate to the surrounding atmosphere quickly, so that the fabric can be dried quickly, and achieve a better effect of sweat, moisture absorption and quick drying. Some researchers have done comparative tests, the results show that the permeability and moisture permeability of jade fiber is slightly better than polyester, polyester cotton, modal and other fibers.
In addition, the anti pilling and anti pilling properties of jade fiber can reach 3.5 or more. Compared with ordinary polyester fabric, it is still slightly higher.
However, for other characteristics of jade fiber strongly advocated by the merchants, we need to judge dialectically. For example, the health care effect of jade fiber is worth discussing. Some businessmen 'propaganda points out that jade contains a variety of trace elements which are beneficial to human body, and can enter the body through human skin, thus having certain curative effect on some skin diseases caused by damp and heat. We don't say how much trace elements in jade can be absorbed through skin. Even the problem of treatment of trace elements is still controversial in medical field. Therefore, jade fiber can treat skin disease, it needs the relevant experts to carry out research to further prove.
Another is that the jade fiber advocated by the merchants can be beautified, which can prolong the life of the wearer. We have learned from a large number of historical materials that there are records of frequent use of jade powder to seek young and permanent characters as the notorious empress Cixi of Qing Dynasty. It is said that she often massage her face with jade sticks and take extremely fine jade powder to beautify her face. But as we all know, we can see from the photos of empress Cixi's existence that the old lady did not appear young at the time of death, but was particularly strange and very old. Therefore, jade powder does not have the physical basis and scientific basis for keeping youth forever. Life, old age and death are the development law of human life. It will not be transferred by human will, and it will not violate the natural law because of certain objects.
Remember the last time I watched TV, I found that a TV shopping program was selling lady underwear made of jade fiber. A large number of models dressed in this underwear to show the audience, or insert a picture is an old "expert" continue to advocate the magic effect of this jade fiber underwear. Its function is similar to the usual underwear advertisement, it is beauty, breast enhancement and so on. Then, it gives a market retail price of more than 1000 yuan, then gives a discount price to drop by half, and finally gives a heart price less than half, so as to attract the women consumers who are greedy for cheap. However, it is a matter of fact that the products with such a large diving price are really of high quality and low price.
In fact, a new type of textile and clothing fiber products, the first game should follow is the word "integrity". Throughout the past few years, there are almost no gimmicks to self hype all kinds of new fiber raw materials appearing in our market. To speak of the things that are born in the world with the deer as horses. For jade fiber and its products, it is necessary to show the consumers some excellent characteristics of the fiber itself, and leave the right to know and choose as much as possible to the consumers, so as to gain a place in the textile and clothing market in China.
Good quality is the guarantee of its development
At present, jade fiber in China is mostly mixed with other fibers in front of consumers. When it comes to the quality of blended fabrics, the fiber content mark will definitely appear in your mind for the first time. We examine the results of every sampling inspection of textiles by various departments in different regions. It is not difficult to find that the unqualified fiber content is a main reason for the unqualified textile quality most of the time.
At the same time, there is a certain difference between the price of jade fiber and polyester price, so the problem of virtual standard fiber content in jade fiber textiles is objective, and it is also the most difficult quality problem for consumers to find. Because even a professional inspector, it is not uncommon to judge the proportion of various fibers in the blended fabric accurately by hand.
As we all know, jade fiber is made by melting jade powder into polyester spinning melt. However, there are 121 kinds of jade that have been found in China. The price gap between different regions is also quite huge in different periods. For example, Myanmar's Jadeite and Xiuyan Jade in Liaoning Province are far away from the current market price. At present, there is no definite conclusion on which jade is more suitable for jade fiber production. Therefore, in many cases, consumers can only stay in the "fog" phase for jade fiber.
In early May 2013, Ms. Wang, a citizen, bought a seven legged trousers marked 40% jade fiber, 30% soybean fiber and 30% cotton at an online business. According to the introduction of the business, it is the fabric of this trousers, combined with the excellent characteristics of three fibers, and achieved the cross-era wearing effect. Ms. Wang has never heard of jade fiber fabric before, so she bought a piece in the mood of trying.
A few days later, the trousers were sent to her door by the courier. After washing before wearing as usual, the problem came up. This pair of trousers with cross-age effect has shrunk into "little feet". Even the slim, thin thigh Lady Wang can't get in. But it is strange that the buttocks of the trousers have no shrinkage. When she found the business theory, the business was sure that she had measured the wrong size. She could have changed her trousers as required, but because she had been washed, the merchant could not return them.
A dispute over a pair of trousers ended up by Ms. Wang's default. In fact, in view of the situation Ms. Wang encountered, the author also consulted a number of clothing experts. But almost all of us were in a fog and told that it had never been. Because I don't know the design concept of the pants, it is not sure whether all the trousers are big in hip and thin in leg. Therefore, in the case of many consultation without fruit, the author has to stop.
It is worth noting that consumers usually do not spend much time looking for a quality defect of a textile and clothing product, especially in online shopping, even if there are some problems with the products, consumers will also deal with it themselves. After all, the cost of back and forth transportation has long been higher than the cost of handling minor quality problems.
It is understood that jade fiber is mostly made of cool fiber in China Textile and clothing market. That is to say, the cool characteristics of jade fiber have been generally recognized by all parties. As a member of the family of textile and clothing fiber industry in China, the promotion of jade fiber has indeed enriched our market of raw materials. However, because the current majority of consumers' understanding and understanding of jade fiber is relatively low, it also leads to the individual bad traders in the jade fiber industry to stir up their fiber characteristics, and guide the unidentified ordinary consumers to buy at high prices. However, as a fiber variety that needs to be invincible in the market for a long time, this way is no different from chicken killing
It is obviously wrong to take eggs.
For the majority of jade fiber manufacturers and even jade fiber products enterprises in China, how to ensure the quality of products is the core problem that enterprises need to grasp. A textile and clothing enterprise, because of the quality of its products, once it has bad or bad influence in the industry and the market, it is not easy to recover it. The consequences will be self-determination. This is not alarmist. Note: the dike of thousands of miles is destroyed in the ant cave.